An article By Cory Doctorow on BoingBoing notes that Disney gets all of it's marketing ideas out of novels by prominent Canadian science fiction writers. Hereby quoting the article directly:
Disney's launching a line of girl-goth merch to tie in with the release of Alice in Wonderland, whose soundtrack features Cure frontman Robert Smith performing a track from the 1951 Alice movie: "Walt Disney Co.'s consumer-products division is aiming its marketing firepower at young women and teenage girls, particularly those who gravitate to darkly romantic entertainment like the 'Twilight' series."
I really don't know whether to laugh, cry, or jump on ebay and start selling my old t-shirts as genuine vintage goth apparel - ya know, for the How Dare They Corporatize Goth, Even Though I am Not A Goth and Honestly have been Not A Goth for MUCH longer than Alice In Wonderland has been around market which will no doubt burst into life in the next few weeks?
In case you haven't figured it out, I stole this story from BoingBoing